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<A NAME="top"></A><CENTER><FONT FACE="HELVETICA, ARIAL" SIZE="4"><H2>Write2it's Southern California Web Design Services</H2>
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<TR><TD><IMG ALT="Write2it.com Web Design" SRC="images/w2itsm_t.gif" WIDTH="125" HEIGHT="85" HSPACE="0" VSPACE="4" BORDER="0"><FONT FACE="HELVETICA, ARIAL"><H3>Get <B>Write2it</B> <A HREF="#web_site_designer">Web Design Services</A> in <A HREF="#southern_california">Southern California</A>. Call (714) 730-1455 for <A HREF="#web_content_development">web development</A>.</H3><H3>Creative writing and <A HREF="#search_engines">search engine</A> savvy, a web site design with <A HREF="#web_site_promotion">target marketing</A> in mind...</H3>
<FONT FACE="HELVETICA, ARIAL" SIZE="2"><I>The author is a member of<BR><A HREF="http://www.hwg.org/"><IMG SRC="images/lo-025.gif" WIDTH="64" HEIGHT="90" BORDER="0" ALIGN="MIDDLE" VSPACE="3" HSPACE="15" ALT="The HTML Writers Guild" TITLE="Link to The HTML Writers Guild"></A></BR>The HTML Writers Guild</I></TD></TR></TABLE><B>Get Search Engine Savvy Target Marketing on the Internet</B><BR>
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<LI><H3><A HREF="web_development.html">Web Development Needs</A></H3> <B>Keywords, Web Design, Web Marketing:</B> Aim your web development and target marketing efforts at a specific audience. Find out what <U>they</U> are looking for. They'll love you for it.
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<B>Keywords in Search Engines:</B>
Strong web site ranking and search engine positioning through keyword focus and web design techniques should be fundamental to your web site development process.
<P><LI><H3><A HREF="web_design.html">Creative Web Design Services</H3></A>
<B>Using HTML, Photoshop, JavaScript, and creative writing</B> for a professional web image. Web page design services and skills.
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The HTML Writers Guild</I></FONT></CENTER>
<UL><LI><H3><A HREF="creative_writing_editing.html">Creative Writing and Editing Services</A></H3>
<B>A freelance writer</B> for marketing comunications, web content, script writing, and humor.</UL><CENTER><img src="images/but1.gif" width="88" height="31" border=0 alt="Orange County"></CENTER>
<UL><LI><H3><A HREF="web_designer_contact.html">Get Write2it in Southern California</A></H3><B>(714) 730-1455 to contact Write2it</B>. Serving the greater Los Angeles area from the City of Tustin in Orange County.
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<LI><A HREF="main_index.html">Table of Contents:</A> A complete listing of information in this web site, with summaries and keyword links.
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<FONT SIZE="2"><P>Copyright ©1999-2000 by Gary R. Green, All Rights Reserved<BR>Last Updated 8/21/01
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<TD WIDTH="100%" VALIGN="TOP"><FONT FACE="HELVETICA, ARIAL" SIZE="3"><A NAME="web_content_development"></A><H3><A HREF="web_development_content.html">The Web Development Process</A></H3><B>Effective Web Content Drives Web Page Design:</B> The <B>Write2it</B> web development philosophy: to create a web successful design, start finding information that people want and value.<P>This is the essence of web target marketing, and should be the fundamental driving force behind any competent web design effort. The web development process must determine who the <I>information customer</I> is, and what exactly they would consider valuable information. Customer demand -- web development based on a <A HREF="web_development_content.html#needs">needs analysis</A> -- forms the foundation for creating effective web site <I>content</I> and target marketing success.<P>The elements of web content derived from initial web development efforts are then organized and formatted into a <I>web page</I> design by properly using HTML, or <B>h</B>yper <B>t</B>ext <B>m</B>arkup <B>l</B>anguage to create web <I>documents</I>. These <A HREF="web_development_content.html#organizes">HTML documents</A> conform to a World Wide Web standard that <I>web browser</I> software can locate, read, and then convert into the web <I>pages</I> -- valuable information -- that the people -- your information customers -- who <I>browse</I> the WWW are searching for, 24 hours a day, 7 days a week.<P>Web page documents are <I>readily</I> accessed, archived, expanded, or updated to provide your information customer with <A HREF="web_development_content.html#fresh_content">fresh content</A> and the most recent information available. This capacity for ready access to fresh content is a unique characteristic of World Wide Web publishing.<P>Ultimately, a successful web design can be defined as highly useful and convenient web pages built using target marketing concepts, professional web development skills, and Internet publishing practices. Read more about <A HREF="web_development_content.html"><B>Write2it</B>'s Web Development Process: Effective Web Content Drives Web Page Design</A>.<FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></CENTER></FONT><A NAME="web_site_promotion"></A><A NAME="search_engines"></A><H3><A HREF="web_target_marketing.html">Target Marketing</A></H3><B>Search Engine Savvy & Web Site Promotion:</B> The World Wide Web turns any marketing model on its head by allowing people to conveniently and effectively seek out and research numerous options in meeting their "needs." Effective web site promotion means target marketing; getting that web site that you're paying for out there where your information customer can <I>conveniently</I> find it. How? From a practical standpoint, here's some "free" marketing advice:<BLOCKQUOTE>With millions of dollars worth of search engines out there on the Internet...<B>use them!</B></BLOCKQUOTE>In target marketing terms, they can <I>filter</I> the world to your web site. Make these search engines your allies. How? Search engine services look at your web site content and web page design; they are your other <I>information customer</I>. The <U>goal</U> of the major search engine services is "traffic," which they develop by providing <I>efficiency</I> in locating the <I>right</I> web content that "their" customers are looking for.<P>Realize that quality content benefits their efforts, and strive to provide it. The content and web design results from your web development efforts will affect your goal of obtaining a high search engine ranking, appropriate search engine placement, and <A HREF="web_target_marketing.html#search_index">indexing</A> for your web site.<P>Earning a high search engine <A HREF="web_target_marketing.html#website_ranking">ranking</A> -- obtaining their "blessing" -- is one of the ultimate forms of web site promotion. From a target marketing standpoint, you're on the "A" list. More people can <I>effectively</I> locate and visit your web site page because it stands out against the sheer number of internet web pages (an information superhighway or information sewer, depending on your perspective.)<P>The search engine services' computerized text searches are used to locate web sites, and specific <B>words</B> are more <I>effective</I> in finding (the "key" to) certain web site page content. These <A HREF="web_target_marketing.html#keywords">keywords</A> are ultimately the link to the target market -- your information customer -- and should be an integral part of web site content design, and web development and organization efforts.<P><CENTER>Easy Web Access = Convenience = Customer Satisfaction</CENTER><P>The Dewey Decimal System it ain't. Still, a web development process that's grounded in keywords, search engines, and indexing is one of the most efficient and cost-effective methods for target marketing your web site to a desirable customer base. Also, search engine considerations in web design ultimately serves as a tremendous convenience to your information customer, which is a large part of a successful web publication process. More on <A HREF="web_target_marketing.html">Write2it's Target Marketing: Search Engine Savvy & Web Site Promotion</A>.<FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></CENTER></FONT><A NAME="web_site_designer"></A><H3><A HREF="web_design_content.html">Web Site Design</A></H3><B>Effective Web Content, Publishing & Aesthetics:</B> POLLUTION? Before you let your web designer loose, better look at these <A HREF="web_design_content.html#questions">not so FAQ questions</A>. They aren't asked nearly enough, and look at what's happened to the internet web design. Do all those horrible little animated or dancing gif creatures, strange sounds, and movements really belong on (to) your web site? Why?<P>Unfortunately, a web development <A HREF="web_development_content.html">process</A> that takes into account the needs of your "information customer" is often ignored or dismissed in favor of a quick buck and a slap-dash job. This leads to ineffective content, "graphics galore," and ultimately, an irrelevant web design that fails to impart anything of value to your information customer. The web is full of these time wasters.<P> Within a succesful web design process, it's necessary to weigh both the aesthetics and <A HREF="web_design_content.html#effective_content">effectiveness</A> of content. Excluding taste, one thing is for certain at this point in time: <B>words</B>, and in particular <I>keywords</I>, are the only type of "creative" content that your information customer can conveniently search the WWW for -- and find -- using the search engine services and their text-based indexes. Correct word use leads to search engine results and target marketing successes, but your content still must provide something of value to your information customer.<P>That said, where is the money for your web development process going? To target marketing, or...? Does the web design or content of your web page document help or hurt it in the text search search engine process, or affect its ranking, placement, or listing within the search engine services? A lack of focus, poor writing, and/or irrelevant audio-visual web design can get in the way real fast. Read more about <A HREF="web_design_content.html">Web Design: Effective Web Content, Publishing & Aesthetics</A>.<FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></CENTER></FONT><A NAME="freelance_web_developer"></A><H3>Orange County, Southern California Freelancer:</H3><CENTER><I>What price art, and glory?</I></CENTER><P>Hire this web developer, because he probably needs the money. Besides that, do you have the time to spend learning all these web design tricks? The <B>Write2it</B> web development and Internet publishing service is a subset of Gary Green's business writing skills.<P>Yes, strangely enough, there still is nothing like human involvement in getting your information web ready. <B>Write2it</B> is geared towards a high level of service, providing a web development process that's both personal and professional.<P>You get: a web developer with business marketing and consulting experience; a web development process that includes: web page content development, writing, researching, search engine study, web design, and HTML editing done by an actual person (<A HREF="freelance_web_developer.html">me</A> for now), not another one of Billy's big bloated WORD processor's Mr. Wizards.<P>Whatever it takes to make your web site design work right: interviews, research analysis, creative copy, proposals, presentations, manuals, training classes, articles, editorials, press releases, State of the Union speeches, love letters, lame excuses, poetry and prose...<B>YES</B>, done by a true wordsmith. Mr. Wizard...<B>NO</B>. <A HREF="freelance_web_developer.html">More about me...</A><FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></CENTER></FONT><A NAME="southern_california"></A><H3><A HREF="web_designer_contact.html">Web Site Design Services in Southern California</A></H3>A Freelance Content Writer and Web Designer based in Orange County, serving Southern California, strategically headquartered between the John Wayne Airport, the Richard Nixon Presidential Library, and that one-and-only, original Disneyland. No time to visit? Then just <A HREF="mailto:gary.green@write2it.com">email me here</A>, especially if you find all this hype tiresome and need an effective web site design.<P>More contact information for <B>Write2it</B>'s <A HREF="web_designer_contact.html">Southern California Web Design Services</A>.<FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></CENTER></FONT><A NAME="how_to_help"></A><H3> HELP! or, How Does This Web Site Work?</H3><B>Hyperlinks</B> -- the green underlined words -- are all "links" that you click on with your mouse to read more information about that particular "word." <A HREF="main.html"><IMG ALT="Click on this image to return to the Main Index" SRC="images/button.gif" WIDTH="72" HEIGHT="49" ALIGN="RIGHT" HSPACE="4" VSPACE="3" BORDER="0"></A>The "word" contained in each of six boxes located at the top and/or bottom of each web page "links" and relates to the primary subject matter of each area covered by that web page. You can also click on the <B>Write2it</B> logo (on the right) to return to the "MAIN INDEX" from any other of the web pages on this web site. <P>The <A HREF="site_map.html">SITE MAP</A> has an index of key words that also link to various pages.<P>Any further questions or comments can be <A HREF="mailto:gary.green@write2it.com">emailed here!</A><FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></CENTER></FONT><A NAME="content_copyright"></A>
<A HREF="content_copyright.html"><H4>THIS WEB SITE'S LEGALITIES:</H4></A>
This web site and all its contents Copyright 1999-2000 by Gary R. Green, All Rights Reserved. With your having chosen to visit the <B>Write2it</B> web site, you must read and agree to abide by all it's "rules," which are <A HREF="content_copyright.html">posted at this link</A>, for your viewing pleasure.<FONT SIZE="1"><CENTER><P><A HREF="#top">[back to the top of this page]</A></FONT><p><FONT SIZE="2"><A HREF="#how_to_help">[HELP !]</A> <A HREF="email.html">[COMMENTS]</A> <A HREF="site_map.html">[SITE MAP INDEX]</A> <A HREF="#content_copyright">[LEGAL]</A><P>Copyright ©1999-2001 by Gary R. Green, All Rights Reserved<BR>Last Updated 8/21/01<P>
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