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INDEX
THE DEMAND FOR INFORMATION:
The demand for information should be the fundamental driving force behind your efforts to develop a web presence on the Internet. The web development process must determine who the information customer is, and what exactly they would consider valuable information. Customer demand -- development based on a needs analysis -- forms the foundation for creating effective web site content. The World Wide Web or Intranet publication meets this need 24 hours a day, 7 days a week.
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WEB PUBLISHING:
A successful web publication can be defined as highly useful and convenient web pages, built by using targeted information and professional Internet publication practices. Web page documents are readily accessed, archived, expanded, or updated to provide your information customer with fresh content and the most recent information available. This capacity for ready access is a unique characteristic of World Wide Web publishing. Read more about developing your web presence.
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WEB DOCUMENTS:
The content elements are organized and formatted into a web page design by properly using HTML, or hyper text markup language to create web documents. These HTML documents conform to a World Wide Web standard that web browser software can locate, read, and then convert into the web pages -- valuable information -- that the people -- your information customers -- who browse the WWW are searching for, 24 hours a day, 7 days a week.
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TARGETED AUDIENCE:
The World Wide Web turns any marketing model on its head by allowing people to conveniently and effectively seek out and research numerous options in meeting their "needs." Effective web site promotion means target marketing; getting that web site that you're paying for out there where your information customer can conveniently find it. How? From a practical standpoint, here's some "free" marketing advice:
With millions of dollars worth of search engines out there on the Internet...use them!
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WEB MARKETING:
In target marketing terms, they can filter the world to your web site. Make these search engines your allies. How? Search engine services look at your web site content and web page design; they are your other information customer. The goal of the major search engine services is "traffic," which they develop by providing efficiency in locating the right web content that "their" customers are looking for.
Easy Web Access = Convenience = Customer Satisfaction
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WEB SITE RANKING:
Earning a high search engine placement -- obtaining their "blessing" -- is one of the ultimate forms of web site promotion. From a target marketing standpoint, you're on the "A" list. More people can effectively locate and visit your web site page because it stands out against the sheer number of internet web pages (an information superhighway or information sewer, depending on your perspective.)
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TEXT SEARCHES:
The search engine services' computerized text searches are used to locate web sites, and specific words are more effective in finding (the "key" to) the desired information. These keywords are ultimately the link to the target market -- your information customer -- and should be an integral part of your development efforts.
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SUBMITTING THE INDEXES:
Make sure that your web site is properly submitted. Realize that quality content benefits the indexes too, and strive to provide it. Effective content and research all help in obtaining a high search engine ranking, appropriate search engine placement, and proper indexing for your web site.
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WEB DIRECTORIES:
The Dewey Decimal System it ain't. Still, a development process that's grounded in keywords and indexing is one of the most efficient and cost-effective methods for marketing your web site to its intended customer base. Also, search engine considerations in web design ultimately serve as a tremendous convenience to your information customer, which is a large part of a successful web publication effort.
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WEB AESTHETICS:
POLLUTION? Before you let your graphic artist loose, better look at these not so FAQ questions. They aren't asked nearly enough, and look at what's happened to the internet web design. Do all those horrible little animated or dancing gif creatures, strange sounds, and movements really belong on (to) your web site? Why?
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GRAPHIC DESIGNS:Unfortunately, a web development process that takes into account the needs of your "information customer" is often ignored or dismissed in favor of a quick buck and a slap-dash job. This leads to ineffective content, "graphics galore," and ultimately, an irrelevant web design that fails to impart anything of value to your audience. The web is full of these time wasters.
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TYPES OF FILES:
Within a succesful web design process, it's necessary to weigh both the aesthetics and effectiveness of content. Excluding taste, one thing is for certain at this point in time: words, and in particular keywords, are the only type of "creative" content that your information customer can conveniently search the WWW for -- and find -- using the search engine services and their text-based indexes. That said, where is the money for your development process going? To target marketing, or...? Does the web design or content of your web page document help or hurt it?
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Looking for Web Designers in Southern California?
Here is all of my contact information for Freelance Web Designer Services for Southern California.TELEPHONE: 714.730.1455In spite of Write2it's World Wide Web Presence, I'm strategically based between the John Wayne Airport, the Richard Nixon Presidential Library, and that one-and-only, original Disneyland in Orange County. What? No time to visit? Then just email me here, especially if you find all this hype tiresome and need an effective web site design or redesign.
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Web Developer Services:
Yes, strangely enough, there still is nothing like human involvement in getting your information web ready. Write2it is geared towards a high level of service. Web developing, writing, researching, search engine study, web design, and HTML editing done by an actual person (me for now), not another one of Billy's big bloated WORD processor's Mr. Wizards.
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More About This Web Author:
What price art, and glory? Hire me, because I need the money. Besides that, do you have the time to spend learning all these web design tricks? You get a web developer with business marketing and consulting experience.
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Looking for Southern California Freelance Writers?
The Write2it web site writing knowledge is a subset of Gary Green's business writing and editing skills. Whatever it takes to make your web site design work right: interviews, research analysis, creative copy, proposals, presentations, manuals, training classes, articles, editorials, press releases, State of the Union speeches, love letters, lame excuses, poetry and prose...YES, done by a true wordsmith. Mr. Wizard...NO. Look here for more information on Gary Green's writing business.
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THIS WEB SITE'S LEGALITIES:
This web site and all its contents Copyright 1999-2000 by Gary R. Green, All Rights Reserved. With your having chosen to visit the Write2it web site, you must read and agree to abide by all it's "rules," which are posted at this link, for your viewing pleasure.
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COPYRIGHT:
Please remember -- everything is Copyright protected, and your accessing this site gets stored on your hard drive, and those computer police know all about you...
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HELP! or, HOW DOES THIS WEB SITE WORK?
Hyperlinks -- the green underlined words -- are all "links" that you click on with your mouse to read more information about that particular "word."  The "word" contained in each of six boxes located at the top and/or bottom of each web page "links" and relates to the primary subject matter of each area covered by the Write2it Web Site. You can also click on the Write2it logo (on the right) to return to this "MAIN INDEX" from any other of the web pages on this web site.
Any further questions or comments can be emailed here!
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