Web Marketing with Keywords
in Search Engines
- Keywords: Strong web site ranking and search engine positioning through keyword focus and web design techniques should be fundamental to your web site development process.
- Search Engines: Give Alta Vista, Excite, Yahoo or any search engines the right "keyword," and they'll lead people to the web pages that they indexed with that word. Make this work for your site.
- Indexes: Certain search engines (Yahoo) have forced categories or indexes. Phone book style listings abound. The Dewey Decimal System it ain't; the categories get rather murky.
- Advertising: Costly? Yes. Effective? Just look at who is going out of business. More exposure = more expense, like that Super Bowl halftime ad...
Conduct a Needs Analysis: Those cost-effective keywords dervived from your web development process should answer who needs to know what, how to satisfy your target market(s), and what the competition is doing.
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Last Updated 6/30/00
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